Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

Starting a Business

Is Your Marketing Plan Aligned With Your Branding Goals?

Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.

By Lexi Lu |

How a Medical Private Practice Business Can Overcome Obstacles to Success

Most healthcare practitioners aren’t trained to develop a business successfully. But to succeed at building a financially sustainable business, you need a strong organizational foundation. To protect your private practice from failure, take these essential steps.

By Brandon Seigel |

SaaS 101: Starting a Software as a Service Business

Considering launching your own app-based startup? Here are the basics to know before you begin. Read this first if you’re thinking about starting a SaaS or software as a service business.

By Brian Mackley |

How to Start a Digital Marketing Agency Without Outside Funding

It’s easier to start a digital marketing agency without funding than people might think. Here's how one entrepreneur did it—from bootstrapping, to useful tools, to how (and when) to hire employees.

By Aaron Agius |

6 Mistakes to Avoid When Writing Your Restaurant Business Plan

If it's your first time writing a formal restaurant business plan, it's easy to make mistakes. In the competitive restaurant industry, however, it's good to be as prepared as possible—so here are the pitfalls to avoid.

By AJ Beltis |

How to Build a Restaurant Sales Forecast

There is no single right way to do a restaurant sales forecast. The best sales forecast method will vary according to how you manage information, how much past data you have access to, and what special factors drive your business. We'll walk you through an example restaurant sales forecast to help you build your own.

By Tim Berry |

How to Protect IP When Outsourcing Software Development

When starting a business, a lot of founders are turning to international outsourcing. While this may be an innovative solution to your immediate need for tech talent, the question of how to protect your intellectual property when outsourcing software development has probably crossed your mind.

By Carly Klein |

How to Choose a Business Location

Choosing the right business location is more than just picking a nice spot. It's about weighing the competition, understanding local zoning and regulations, considering your target market—and staying within your budget. Here's what to keep in mind when you're considering where to start your business.

By Candice Landau |

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Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.