One of the most powerful tools of small business marketing strategy is defining and addressing your target market—the audience that you think is most likely to buy your product or service. Here's how to define your target market for your business.

Starting a Business

How to Define Your Target Market

One of the most powerful tools of small business marketing strategy is defining and addressing your target market—the audience that you think is most likely to buy your product or service. Here's how to define your target market for your business.

By Tim Berry |

How to Think About (and Reduce) Risk When You’re Starting Your Own Business

If your risk tolerance is low, don’t start a business—because most days will contain some risk or other. That being said, there are different levels of risk, and ways to reduce risk when you're starting and running a business. Here's how to assess and reduce risk as an entrepreneur.

By Brian Marcel |

Before You Buy a Hotel Business, Answer These 4 Questions

Buying a hotel is no small feat, but if you're ready to start a business, the hospitality industry can be a great place to become a small business owner. So, if you're considering buying a hotel business, here are the questions you should ask yourself first.

By Bruce Hakutizwi |

Practical Market Research Resources for Entrepreneurs

Are you starting a business? One of the first things you'll need to do is market research. Here are a few top market research resources to get you going.

By Noah Parsons |

How to Start a Real Estate Business

Wondering how to start a real estate business? If you’re organized, ambitious, goal-oriented, and personable, real estate could be the career for you. Here's what to consider when starting a real estate business to optimize your chances for success.

By Candice Landau |

5 Essentials for Starting a Business in 2019

Is 2019 the year that you finally start your own small business or startup? There are a lot of good reasons to consider starting your company this year. You don’t necessarily need a degree in business or finance to be successful. You can do it—and here's how.

By Diane Gilleland |

4 Quotes From Successful Small Business Founders

Are you ready to start your business this year? Sometimes it can help to hear from small business founders who were able to breathe life into their business idea and make it go.

By Kateri Kosta |

How to Come up with Hundreds of Business Ideas

Are you having trouble coming up with business ideas? There are endless creative ways to discover innovative solutions, and we cover many of them here. If you want to start a business, but aren't sure what kind to start, this guide will show you strategies for brainstorming your next great business idea.

By Candice Landau |

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One of the most powerful tools of small business marketing strategy is defining and addressing your target market—the audience that you think is most likely to buy your product or service. Here's how to define your target market for your business.