Strategy

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.

By Hope Horner |

How to Unlock Retail Profits with a Smart Inventory Management Process

Without the visibility that a well thought out inventory management process can give you, you could be losing profits. Luckily, you just need a plan.

By Alix Fraser |

3 Psychology Hacks That Will Elevate Your Business and Attract Customers

Imagine having the power to predict how people think, feel, and act. If you built a customer experience around these expected outcomes, your business would instantly become a booming success. 

By Nina Bamberger |

How Starting a Podcast Can Benefit Small Businesses

It’s clear that podcasting is here to stay. And as someone looking to start and grow a company, you can use a podcast to establish your brand, make important connections, and grow your audience.

By Drew Gula |

5 Reasons Attending Trade Shows Can Be Valuable for Small Businesses

Attending trade shows might sound like something only large companies or multinational enterprises can pull off. But in fact, it can be a cost-effective way to build your small business quickly.

By Matt Shealy |

How to Do Cannabis Cultivation Business Planning for Growth

Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan to provide a steady direction for the project. Concise strategic planning gives cannabis entrepreneurs an edge by allowing them to solidify their spot in a highly competitive market. 

By Michael Sassano |

5 Ways Building a Brand Makes Your Small Business Stand Out

There is a reason why some brands stay with us for life whereas others aren't memorable at all. Businesses that take time to build strong branding that represents their story, values, and culture as a company are much more likely to be remembered. Invest your time and energy upfront to establish your business branding, and the benefits will pay off.

By Madeline Pratt |

How to Pick the Right Attorney for Your Startup

Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model, your market opportunity, and most importantly, your fundraising and exit strategy.

By Caroline Cummings |

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