Strategy

How to Manage Cash Flow in a Crisis

As I write this, we are neck-deep in the COVID-19 pandemic and the economic crisis that comes with it. People are staying home, not buying, not working their gigs, losing their jobs. And we business owners need to make sure that our businesses not only survive this crisis but find ways to thrive. Which at...

By Tim Berry |

How to Acquire New Cannabis Customers

Acquiring cannabis customers is difficult in such a competitive market. Learn how to leverage customer insights to target new customers and grow your brand.

By Jon Lowen |

4 Steps to Create a Viral Video

Creating a viral video can be a big deal for a brand. While there's no magic formula for going viral, there are steps you can take to make it more likely.

By Hope Horner |

How to Unlock Retail Profits with a Smart Inventory Management Process

Without the visibility that a well thought out inventory management process can give you, you could be losing profits. Luckily, you just need a plan.

By Alix Fraser |

3 Psychology Hacks That Will Elevate Your Business and Attract Customers

Imagine having the power to predict how people think, feel, and act. If you built a customer experience around these expected outcomes, your business would instantly become a booming success. 

By Nina Bamberger |

How Starting a Podcast Can Benefit Small Businesses

It’s clear that podcasting is here to stay. And as someone looking to start and grow a company, you can use a podcast to establish your brand, make important connections, and grow your audience.

By Drew Gula |

5 Reasons Attending Trade Shows Can Be Valuable for Small Businesses

Attending trade shows might sound like something only large companies or multinational enterprises can pull off. But in fact, it can be a cost-effective way to build your small business quickly.

By Matt Shealy |

How to Do Cannabis Cultivation Business Planning for Growth

Developing a cannabis cultivation business requires significant planning, dedication, and focus. Initially, you’ll need to develop a solid plan to provide a steady direction for the project. Concise strategic planning gives cannabis entrepreneurs an edge by allowing them to solidify their spot in a highly competitive market. 

By Michael Sassano |

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