Cailen Ascher of CALM biz knew that before she could get people to buy from her, she needed them to get to know her, like her and trust her. So she poured her efforts into building an amazing reputation.
David Calderon, a California high school teacher, was the mentor to two of the BEC Boost competition's grand prize winners. I had the chance recently to ask David about his successful experience coaching his students. This is what he had to say.
Christian Gainsbrugh made up customers with very specialized needs and began "working for them" to build his portfolio.
Chardet Durbin partnered up with complementary businesses to pitch her fitness classes in Central Park, and customers loved it!
It's one thing to discuss what the perfect video strategy entails, but another to watch companies that are getting it right.
Greg Doring's sales were slow until he said yes to a last-minute request from a news reporter and things started to take off.
Dave advertised a faster turnaround time than his competitors in a targeted ad campaign, and his business took off.
Amy Proos is the award-winning CEO of Proos Manufacturing in Michigan. This is the story of how she got into the business and how her company weathered the Great Recession.