Not my idea, unfortunately, but a nice play on words. We call this blog Up and Running, but what about Startegy, since it’s about starting up. No, sorry, it would always look like a typo.
The following is from “Forget Strategy” on a blog called Metacool:
An innocuous typo I saw today got me thinking: What if we used a word called “startegy” instead of “strategy”? When faced with a blank sheet of paper, we tend to spend too much time engaged in discussions about strategy, otherwise known as “strategery,” and too little time learning by doing. In this context, talking a lot about what to do and why is inappropriate because we don’t know enough about context and constraints. When you’re getting out into the world and starting things, guiding evidence has a way of surfacing in a way [that] doesn’t happen within the cloistered confines of meeting rooms.
Revolutions don’t just happen, they get started. Startegy.
Interesting thoughts. But no, I’m not renaming anything.