Hone that elevator pitch, and it’s good for you–and maybe good for your business, too. British Airways is offering 250 winners free trips and some special event invitations, and the three top winners get to present their pitch to a celebrity panel. The overall winner gets airfare for 10 round-trip Club World flights.

If you accept the idea that pitching is good for you–which I believe is true–then you can’t lose with this one. Worse case, you’ve developed and delivered your business pitch.

My thanks to Steve Strauss for pointing this one out on Twitter.

And if you’re thinking of doing this, I have a short video on how to do a pitch . . . and a five-part series on how to do a business pitch, step by step.

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Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.