… and does it matter?
Over the Memorial Day weekend a Twitter friend pointed me to Are You An Innerpreneur? on a blog called Rise of the Innerpreneur. 
I think this is an intriguing play of words:
An innerpreneur is an entrepreneur who uses his or her business to find personal fulfillment (creatively, spiritually, emotionally) and create social change.
The post cites the original use in the book Karma Queens, Geek Gods, & Innerpreneurs, by Ron Rentel. I haven’t read it, but I love the title, and I liked the write-up on that blog, so it’s on my list to read. It’s about nine consumer types. It could be good input for marketing plans.
My first thought was “oh, cool, that’s me.” It appeals to my ex-hippy child-of-the-sixties sensitivities, for sure. Sounds very Zen and all.
But then I thought: “No, wait a minute. Doesn’t that personal fulfillment criterion fit just about every entrepreneur I’ve ever known?”
I can’t imagine being able to do all that it takes, all that work, without the driving force of believing it’s going to matter, or creating something, or something else related to personal fulfillment.
Still, an interesting play on words. Y’wan’na be an innerpreneur? Start a business.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
