In a new marketing strategy article published on Mplans.com, our marketing resources website, Stephen, an authorized Duct Tape Marketing coach, makes the point that “Far too often people treat their marketing like a one-hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But, alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.”
Cidnee Stephen is the owner of Strategies for Success – a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success. Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations. Subscribe for Free to her bi-weekly marketing tips for small businesses and also receive a special report on the 7 Steps of Marketing Success.