It’s very clear to me that we’re heading toward an expanding business landscape with a lot more opportunities for small niche players everywhere. The gatekeepers are disappearing as people find volume connections through technology. This means you can build business awareness in new ways; traditional gatekeepers, like publishers, editors and advertising media, are no longer the concentration point they used to be.

This video, taken from a conference earlier this month in Victoria, British Columbia, is a talk by Megan Berry, marketing manager of, that explores what online influence is, why you want it and how it can be measured.

And if for any reason you don’t see the video here, then here’s the link: » Megan Berry on Klout.

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Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.