A sign of the times, I suppose. I got this question today from the Entrepreneur.com ask-the-expert flow:

I am in a bind now. Work is slow, I owe my vendors money and my cash flow is in the negative. I feel like I am going bankrupt. I’ve been in business for six years, and all of a sudden I hit a brick wall. I need advice.  What would be the best way to pay my business debt?

As you read that, consider yourself lucky that it’s not your problem (if it isn’t). And, more important, if you’re up and running now and you don’t want it to be your problem, then this is yet another good reminder of the need to stick with fundamentals:

  1. The need for planning. This kind of problem should be managed by a planning process that gives a business advance notice and early warning. You have a plan but, more important than that, you review your plan vs. actual results every month, so that as sales start to fall off, you manage debt and expenses. It’s about steering.
  2. And just to make sure we understand it, what’s involved is following up and managing the plan–what I call steering–not just the plan itself. It’s the process of managing the plan that helps you avoid these messes.
  3. It’s also about knowing. You don’t plan just for planning’s sake, but knowing where you’re going and being able to identify the early signs of things falling off track. Lay out your numbers, coldly and clearly, so you can see the trends. How far are your sales falling? How deep is your debt? Draw some lines and watch where they go.
  4. The need for communications. I was in a situation like this a few years ago, and the best thing I did was keep my vendors close, with regular touches, phone, e-mail and–in one case–in person about once a week. You could also call this empathy. You need to understand that your vendors are worried too, worried about falling into the same situation, so they want as much reassurance as they can get. They want to know about your resolve.
  5. You may need to make some tough decisions about what you can pay and how fast, and try to negotiate stretching things out with your vendors. That’s a hard path to follow, but sometimes you have no choice. And hope that they’d rather have your money, eventually, than revenge.
  6. Finally, take a deep breath: Remember it’s not about blame, it’s about catching things and holding things together. You made mistakes but you can’t be in business without risking making mistakes. Make the changes you need to, have the conversations you need to, get help from your accountant and lawyer if you need it. If there’s no hope, then get out as cleanly as you can. And if there is a way back up, find it and follow it.
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Tim BerryTim Berry
Tim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.