I call it an action plan but in some ways that’s just another buzzword. The real flesh and bones of your plan is what’s going to happen, when, who’s going to do it, how much is it going to cost, and how much sales will it generate. Strategy is nice, but the real plan-as-you-go business plan is about specifics that you can track and manage. And that’s the flesh and bones of the plan.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
