Do you have a natural instinct for organizing events? From weddings to company retreats, event planning takes good coordination skills to manage the details and the sequence of what needs to happen from beginning to end. Like putting together a jigsaw puzzle, planners oversee the individual details that will eventually come together to create the full picture — the event. Is this your idea of a rewarding challenge? Then read on.

We’ve grouped the following resources together as a starting point for your research into what it would take to start your own event planning business. In addition to the free content (such as sample event planning business plans that you can read in full online), you will also find links for additional tools and products to help you move from the “where do I begin?” research step to the “how do I get started?” step — when you’re ready.

Event Planning Sample Business Plans

Looking for inspiration? Check out our coffee house and Internet cafe sample business plans. See how others like you got started and turned their business idea into a reality. These plans can be read fully online.

Personal Event Planning Sample Business Plan (Full Plan Online)
Occasions will use its expertise and its specialized event-planning products to help its customers plan their own events. These products and services include:

  • party packs (complete kit for any party; decorations, lighting effects guide, disposable theme cameras, cutlery, plates, etc.),
  • step-by-step guide booklets (to map out the event and walk you through the process),
  • event-planning software (choose decoration themes, listen to theme music, design invitations, thank-you cards, and RSVP cards, etc.)

Wedding Consultant Sample Business Plan (Full Plan Online)
In this sample business plan, TLC Wedding Consultants provides complete consulting services for weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.

Event Planning Sample Marketing Plan

Read the marketing plan for Corporate Retreat and see how they determined who their primary customers are and the best way to communicate and promote their services, through their website, Chamber of Commerce networking and participation in trade shows, to name a few.

Start a Business Resource Kit

Looking for more resources to help you start your event planning business? This free online business planning toolkit includes a presentation by business planning guru Tim Berry, a set of business calculators, sample business plans and more. Launch the toolkit

Additional Sample Business Plans

These additional Event Planning sample business plans are available in LivePlan.

Event Planning Sample Business Plan
The target market for the Corporate Retreat Professionals (CRP) sample business plan corporate customers.

Executive summary (excerpt)
The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.

Global Event Planning Sample Business Plan
The GlobeSpan sample business plans outlines how it will capitalize on its experience in the hospitality industry.

Executive summary (excerpt)
GlobeSpan Meeting Planners, Inc. (GlobeSpan) will be formed as a company specializing in the representation of meeting planners from all industries. The founders have over 17 years experience in the hospitality industry working with both domestic and international meeting planners. GlobeSpan will allow the founders to utilize their expertise with meeting planners while working with hotels and resorts across the globe.

Membership Social Events Business Plan
Gastronome Gander’s Gatherings sample business plan outlines the development of a membership social dining club.

Executive summary (excerpt)
Gastronome Gander’s Gatherings, Inc. is a new small business aimed at providing social functions to professional single adults, our members in the greater metro area. The functions tend to be focused around food. The events are held in other business establishments and may be indoors or out depending on the type of event. The events may range from sit-down dinners, to wine tastings, to cooking classes, and may include trips. One major difference between Gastronome Gander’s Gatherings and other singles groups is that ours is a social group, with no match-making or other related dating pressures.

Start an Event Planning BusinessEvent Planning Business Start-up Kit

Whether you are starting a new event planning business or looking for advice on how to expand your client base for your existing business, this how-to kit will be invaluable. The kit covers all aspects of event planning, including:

  • Information about the industry
  • Acquiring licenses
  • Financing your business
  • Hiring the right personnel
  • and other aspects of getting your business up and running!

Also included in this start-up kit is a copy of LivePlan software, the world’s bestselling business planning software.

Event Planning Industry Research

Get valuable financial intelligence and industry trends for event planning and other personal services businesses in an industry research report. These detailed reports provide five years of financials, business ratios, and are available at the U.S. national, state, and even county level, so you can really understand the local competitive environment. Start your market research the easy way.

View an example of a research report in PDF format

Browse and purchase industry research reports. Search on “Personal Services (72)” and sub-category “Miscellaneous Personal Services (7299)”.

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Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.