For your business to survive and be successful, it’s important to know what your strengths are, and where you can improve.
Enter the SWOT analysis. A SWOT analysis (which stands for strengths, weaknesses, opportunities, and threats) enables you to take a good, hard look at factors both internal and external that can contribute to—or hinder—your success.
Here, we’ve collected our favorite resources on the SWOT analysis process, all in one place. Prefer to read articles? You’ve come to the right place. Want to download your information? You’re in luck. Love working along with interactive challenges? We’ve got you covered.
If you prefer to get your information via straightforward, one-stop articles, these will be your preferred resources. If you’re looking to get a solid, basic overview, here is a good place to start.
1. What Is a SWOT Analysis?
Our basic, comprehensive overview of the process and function of the SWOT analysis. Check out this article if you need a broad look at the topic, and want to know why performing a SWOT analysis is important, and how it can help your business.
2. SWOT Analysis Examples
If you’ve moved beyond the basics but would like to see some clear examples of what a SWOT analysis actually looks like, check out our SWOT analysis examples. You can also go directly to our Slideshare of SWOT analysis examples.
Drawing from a variety of industries, you’ll be able to see what a correctly-executed SWOT analysis looks like, and get a sense of how your own should look.
If you want to dive a little deeper, check out some of our great downloads. These in-depth resources will help you gain an even better understanding of how to use a SWOT analysis to your advantage.
3. SWOT Analysis: The Ultimate Guide
Our comprehensive ebook will tell you everything you need to know about creating a SWOT analysis and walk you through the process, step by step.
We’ve also included all the examples from the article above so that you can see what a SWOT analysis should look like once it’s completed.
4. SWOT Analysis Template
If you’ve already learned a lot about the SWOT analysis process and just want an easy, fill-in-the-blank template, our SWOT analysis template is perfect for you. Download it, print it out, and fill it out on your own or with your team!
Our most interactive information on creating your SWOT analysis, we’ve published a series of articles that form our SWOT analysis challenge.
You can follow along at your own pace. Each section includes plenty of background information to help you understand not just how to gather the necessary information, but why it helps your business.
In addition, each section of this challenge offers suggestions for questions you can ask to determine what your strengths, weaknesses, opportunities, and threats actually are.
5. SWOT Analysis Challenge: Day 1
On day one of the SWOT analysis challenge, you’ll get some background on the process, and learn how to evaluate your strengths.
6. SWOT Analysis Challenge: Day 2
On day two of the challenge, you’ll move on to identifying your weaknesses. As this may be potentially more unpleasant (it’s never fun to think about our shortcomings!), we’ve offered plenty of strategies to make the process as painless as possible.
7. SWOT Analysis Challenge: Day 3
Day three looks at your opportunities and provides you with advice on how to source this information, as well as questions you can ask to get a broad sense of the opportunities your business should take advantage of.
8. SWOT Analysis Challenge: Day 4
The fourth day of the SWOT analysis challenge looks at your external threats. As this can be a tough section to complete, you’ll be offered plenty of tips on how to identify potential threats that may arise.
9. SWOT Analysis Challenge: Day 5
Perhaps the most important part of the SWOT analysis process, day five gives you the tools needed to transform your SWOT analysis from a one-time exercise to actionable strategies that will improve your business.