marketing

Using videos to promote your business can be effective if you follow a few simple rules. Here are four effective ways to leverage video.

How to Use Video to Promote Your Small Business

Using videos to promote your business can be effective if you follow a few simple rules. Here are four effective ways to leverage video.


Learn how to harness the power of personalized marketing to make individual connections that more effectively connects with customers.

What is Personalized Marketing? Learn How to Connect With Customers

Learn how to harness the power of personalized marketing to make individual connections that more effectively connects with customers.


Want to know how to create fresh content in an engaging, time-saving way? Check this article to find actionable tips on how to repurpose content.

How to Repurpose Content to Make the Most of Your Marketing Efforts

Creating content is time-consuming. It requires teams to be constantly involved in finding new ideas, researching, and creating content from scratch. But do you really need to go through this process over and over for every piece of content for each platform? The answer is no. You can do more with less, and that’s where...


A referral program is a system to incentivize previous customers to recommend your products to others. Here's how to build a referral program.

How to Design, Launch and Automate a Referral Program for Your Business

You’ve probably heard of referral marketing, but have you ever tried it before? If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with...


What kind of content does your audience really want? Learn ways of identifying such that your audience finds relatable, engaging, interesting, and helpful.

How to Identify and Create Content That Resonates With Your Customers

What kind of content does your audience really want? Learn how to identify what content your audience finds relatable, engaging, and helpful.


Acquiring customers can be a costly and time-intensive process. Here are five ways to lower your customer acquisition costs.

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Acquiring customers can be a costly and time-intensive process. Here are five ways to lower your customer acquisition costs.


Both MVP and MLP are essential for developing a valuable product. But what's the difference and which one is better for testing? Read on to find out.

The Difference Between MVP and MLP Explained

Both MVP and MLP are essential for developing a valuable product. But what's the difference and which one is better for testing? Read on to find out.


10 Affordable Marketing Tactics for Your Restaurant in 2020

10 Affordable Marketing Tactics for Your Restaurant in 2022

To help you attract new customers, we’ve put together a list of 10 affordable marketing ideas that you can use to fill your bar and booths.


digital marketing

6 Aspects of Digital Marketing No Entrepreneur Can Afford to Ignore

You can't expect to master digital marketing by just using every available tool—you’ll want to develop a more thorough digital marketing strategy and plan.


branding and marketing goals

Is Your Marketing Plan Aligned With Your Branding Goals?

Make sure branding and marketing align by following the 11 steps below to sync your business branding goals with your actions.


how to start a digital marketing agency

How to Start a Digital Marketing Agency Without Outside Funding

It’s easier to start a digital marketing agency without funding than people might think. Here's how one entrepreneur did it—from bootstrapping, to useful tools, to how (and when) to hire employees.


wifi restaurant customer loyalty

How WiFi Marketing Can Help Restaurants Boost Customer Loyalty

In today’s ultra-competitive marketplace, restaurants have the challenging and sometimes unenviable task of making their brand stand out from all the others. Here's how to use WiFi marketing to collect customer data and build real loyalty.


offline marketing tips

11 Effective Offline Marketing Ideas for Startups in 2019

Digital marketing isn't the only type of marketing you should be paying attention to. If you haven’t been putting much effort into your offline marketing tactics, here are some tips and strategies to consider.


9 Ways Entrepreneurs Can Improve Their Marketing Tactics

It can be challenging for entrepreneurs to build their marketing capacity and expertise. Plus, only 9 percent of marketers believe their digital marketing is actually working. Here are tried-and-true strategies for improving your marketing for your small business.


what is target marketing

Target Marketing: What Is It?

Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources.


boss brand Karina Julia

How to Build a Boss Brand [Part 2]

Once you’ve laid the foundation and launched your business, leveraging these tools is essential to be able to grow and thrive. The good news is, you don’t necessarily need formal training or courses to master them.


sales and marketing plan

Crafting a Practical Sales Plan for Your Growing Business

What are the best strategies for a working sales plan? Why do they matter and what are the steps to organize one? Here's how to create one.


video content strategy 2018

The Small Business Guide to Creative Video Strategy in 2020

The strategies and content that worked for you last year may soon be outdated. When it comes to creating content, video is playing an increasingly important role. Here's how to integrate it into your marketing strategy.


house cleaning business

How to Write a Cleaning Service Marketing Plan

Many businesses rely on word-of-mouth referrals for new leads—but for a cleaning service business, marketing will take a little more work. Here's how to write a marketing plan for your cleaning business.


How writing a book can grow your business

Forget Viral Videos: Write a Book to Grow Your Business

Writing a book can grow your business—but it's a tactic entrepreneurs rarely think of. It may sound overwhelming, but it's easier than you think. Here are the ways writing a book can help foster business success.


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