You may have a winning business plan, but that doesn’t mean anything unless you are able to perfect the art of pitching your idea.

Your pitch is your opportunity to get your audience interested in your idea and your business. No one is going to read your business plan unless they find your pitch interesting, so perfecting your pitch is a critical part of the planning process.

Your pitch is your executive summary and you should find that as you perfect your pitch and your presentation, they should mirror the first page of your business plan. If you find that you are straying from your executive summary, you’ve either got your pitch wrong, or your executive summary is off-base. Most likely it’s the latter. You should use your pitch as a chance to refine your executive summary to communicate your key points quickly and succinctly.  The executive summary is the most important part of your plan, so be sure to get it right.

If you need help perfecting your pitch, I strongly recommend reading chapter 3 in Guy Kawasaki’s Art of the Start book. You can also listen to Guy read that chapter aloud.

Finally, a good Powerpoint presentation is an important part of the pitch. Unfortunately, too many people get it wrong with Powerpoint and include too much text, too many bullets, and not enough images. For some great tips on creating great presentations, check out:

If you want to see some good (and some bad) pitches and product demos, check out the videos over at DEMO.

Happy Pitching!

by Noah Parsons

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Noah Parsons
Noah Parsons

Noah is currently the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Google+ or on Twitter.