In online marketing, newsletter subscription is a conversion value measuring the number of users who voluntarily include themselves in your database and are willing to accept unsolicited email from you.

If you’re planning your marketing strategy, our article on the outline for a marketing plan can help you plan your advertising and marketing efforts. Also, be sure to check out our article on what metrics to track (and what not to track) on the LivePlan blog.

Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.