A fighting brand strategy is adding a new brand to confront competitive brands in an established product category.

Our article on the outline for a marketing plan can help you plan your advertising and marketing efforts, and check out our branding guide.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.