A market refers to prospective buyers, individuals or organizations, willing and able to purchase the organization’s potential offering.

To learn more, check out How to Do Market Research and How to Define Your Target Market.

Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.