A mission statement is a statement that captures an organization’s purpose, customer orientation and business philosophy.

To learn more about mission statements, check out How to Write a Mission Statement in 5 Easy Steps, and Mission Statement Examples.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.