Concentrated target marketing is a process that occurs when a single target market segment is pursued.

For more on target marketing, see our articles: Target Marketing: What Is It? and How to Define Your Target Market.  

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.