Evaluating ideas and opportunities is the process of considering ideas versus opportunities, and then screening those opportunities using objective criteria as well as personal criteria.

For more on determining if you have a good business idea, check out Going Beyond the Napkin: How Do You Know If Your Idea Is Any Good? and How Do You Know If You Have a Good Idea for a Business?

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.