Trading up is the practice of improving an offering by adding new features and higher quality materials or adding products or services to increase the purchase price.

For more on pricing (specifically for businesses in the SaaS industry, but the advice is applicable across industries) check out The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Business.

Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.